Author: Noah Scott

Boost Your Team: The Power of Recognition & Appreciation

How does it feel when someone acknowledges your hard work? Chances are, it feels pretty great, right? While most of us aren’t working purely for recognition, that’s exactly what makes those moments of appreciation so meaningful.

The effects of recognition and appreciation go beyond just awards that collect dust on a shelf—they ignite a sense of pride and accomplishment that can inspire, motivate, and unite. A team that feels truly valued is one that will go above and beyond for the company, and there’s research to back it up. According to the Harvard Business Review, “recognition is fundamental to the engagement and retention of top talent and profitability” of organizations. (1)

So, how do you start showing gratitude to the people who consistently show up for you? It’s simple—show them, don’t just tell them.

How you do it depends on what resonates best with your team and your company culture. Whether you go all out or keep it casual, the approach is yours to choose. When it comes to recognition, trophies often come to mind, and yes, many employees love a shiny new award to display. However, with a new generation entering the workforce, it’s a great time to think beyond traditional desk ornaments and consider more unique, functional gifts—think custom cornhole boards or personalized charcuterie sets—things your team can enjoy outside the office.

Even better? Empower your employees to choose their own recognition by launching a recognition program paired with an eCommerce store. Not sure where to start? Ask us how we can help!

For more visible displays of appreciation, consider a kudos board to keep team morale high. Or, for a fun twist, take inspiration from merit badges or scouting. Create a series of stickers, pins, or patches that employees can collect as they hit various milestones. It’s a tangible way to celebrate their progress and success.

Feeling overwhelmed? Don’t worry—it doesn’t have to be extravagant or complicated. Ultimately, the key is sincerity and personalization. Even a simple handwritten note or a thoughtful gift card can make a meaningful impact.

Making recognition and appreciation a core part of your company culture isn’t just a nice gesture—it’s a smart business strategy. Elevate your team, celebrate their achievements, and watch unity, productivity, and morale flourish! We’d love to help.

Explore our curated collection of recognition and appreciation products [HERE].

Ah, trade shows—love them or hate them, they’re essential in nearly every major industry. Whether you’re a first-timer or a seasoned exhibitor, it’s natural to feel a mix of excitement and nerves. After all, this is your chance to shine (or stumble) in the spotlight.

The key to a successful trade show experience begins long before you set foot on the show floor. It requires a thoughtful strategy before, during, and after the event. From planning and marketing to selecting promotional items that enhance booth engagement and generate buzz, and following up to maintain connections, a lot goes into making your presence impactful and memorable.

Fortunately, we have a deep understanding of trade shows and are here to support you.

 

1. Pre-Event: Generating Anticipation Through Marketing

In the lead-up to the event, it’s vital to create excitement and distinguish yourself. Consider sending visually striking, targeted direct mail to your audience, providing them with compelling reasons to visit your booth. Enhance this effort by offering special incentives or discounts for those who bring the mailer to your exhibit. On social media, share sneak peeks, behind-the-scenes glimpses, and announcements of exclusive promotions or giveaways to build buzz.

Your primary goal at this stage is to make attendees eager to experience your booth when the time comes.

 

2. During the Show: Essentials for a Memorable Experience

Wouldn’t you want your booth to be the talk of the convention center? Absolutely! Achieve this by thoughtfully designing your space and considering the attendee experience. When it comes to giveaways, provide high-quality, desirable items that attendees will appreciate.

Choose trade show bags that are both functional and appealing. Look for stylish designs with sturdy handles and minimal branding. Consider messaging that encourages attendees to keep and use the bags long after the event. For name tags, think outside the box—opt for reusable badges attendees can wear to future networking events, or lanyards featuring eye-catching graphics instead of sponsor logos. When it comes to printed materials, why not use seed paper? Create meaningful messages on items that attendees will be excited to keep and use.

Additionally, enhance the in-booth experience with interactive elements like spinning wheels, games, virtual reality, or exclusive giveaways that create memorable connections with your brand.

 

3. Post-Event: Following Up and Sustaining Connections

After the event, don’t let your momentum fizzle out. This is the time to nurture the relationships you’ve begun to build.

Beyond the usual handwritten notes and emails, consider sending follow-up materials such as NFC-enabled items or those with QR codes to maintain connections. These items can serve as reminders for recipients to engage with your brand, like tapping in for monthly specials, fostering ongoing engagement that extends beyond the trade show floor.

In the end, while trade shows can seem daunting, they don’t have to be! By planning effectively for before, during, and after the event, you can maximize engagement and cultivate lasting connections that drive your business success.

Contact us today, and let’s optimize your trade show presence together.

Happy exhibiting!

Check out our collection of trade show show-stoppers here!